This is Tool 11 from the Leadership Academy and is available both as a physical DVD and as a video download.
What was your mother like?
With this one simple question – you are thinking about your mother – but, a million others could read the same 5 words and imagine their mothers. With “YOU FOCUS” communications you can speak 1:1 with a million people at any one time via radio, TV, printed pages. This one video can show you how to maximize this insight to boost all of your communications in the future. This one video helps you speak with each member of your audience – not at them!